Building a new website is often one of the most underestimated points by many businesses. Planning and creating an effective website in fact has become a very time-consuming task with an increasing number of considerations that will only keep growing in the future.
If you’re planning to build one – it is a good strategy to create a checklist or a plan which will guide you through the process quickly, help you stay organized and make sure you don’t miss any important planning stages. You can use the following as a starting point or pick elements from it when creating your own.
1. What is your main objective?
You need to clearly formulate what are the business objectives you’re trying to achieve out of your new website. You may wish things such as increased web traffic or more online sales or increased brand awareness. Your business objectives will determine the type of product you need to create.
For example if your target is increased web traffic you may choose to create a blog and publish lots of content or if you want to improve your online sales you will create an easy to use web platform with clear call to action and so on…
The web is full of websites that don’t deliver on their main objective and although this seems extremely obvious it is a good practice to have the main objectives clearly defined before any further planning is done.
2. Who will be your target audience?
If you’re just getting started you may have no idea who your core customers are or if you’ve been in business for some time that may be more obvious. In either way it is recommended that you write down the key audiences you wish to target in terms of the website as this is essential information which will help determine the website’s overall structure, look and feel as well as the type and amount of content required. If you are a bit unsure how to approach this here are some basic marketing questions that will help you clear who your target audience should be:
- What makes your products or services unique?
- How is your brand different from the rest?
- How are you positioned in the market? [cheap and quick; expensive and high quality; specialized?]
- Do you offer any additional benefits to your customers?
- Do you hold any specific expert knowledge or experience?
Answering those will help you get an idea who the target audience should be.